MailerLite
Vilnius newsletter platform with automations on a free tier that is actually usable.
- Based in
Lithuania- Source & hosting
- Proprietary · Vendor-hosted
Business overview
MailerLite is an email marketing platform built around a drag-and-drop newsletter editor with its own library of content blocks — surveys and quizzes, countdown timers, coupons, galleries, event RSVPs — alongside landing pages, full websites, signup forms and pop-ups, and a visual automation builder. Subscribers can also be monetised directly: paid newsletter subscriptions, digital products and bookings are sold through the platform. An API, webhooks and an MCP server connect it to other tools and AI assistants.
The company says 1M+ creators and businesses use the product, and it integrates with 100+ tools including WordPress, Shopify, WooCommerce, Stripe, Zapier, Canva, Claude and ChatGPT; transactional email and SMS are handled by the separate MailerSend service. Support is staffed around the clock, with a 97% satisfaction rate and an average five-minute response time on live chat. A free plan sits below the paid tiers, and a 14-day trial of premium features needs no credit card. Every paid plan carries the full feature set — the bill tracks list size and sending volume, not the number of features switched on.
The company grew out of a web design agency started in 2005, with MailerLite itself born in 2010. It is based in Lithuania and runs as a 100% remote company, with 172 people working from more than 40 countries including dedicated deliverability and compliance teams.
Value proposition
For a small list the free tier is genuinely usable and the paid tiers all carry the full feature set, so the price tracks subscribers and sending volume instead of locking automations and landing pages behind a higher plan.
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