Flyweel

Name: Flyweel
Author: Flyweel

Ad-spend cards with per-card budgets, invoices auto-matched to Xero, and a free MCP server for your AI agent.

Ad spend control Invoice reconciliation Ad spend capital Agent integration

flyweel.co

Price: Not checked; No verified figure yet — corrections welcome.
Based in: Australia
Category: Payments & Banking; Acquiring, business accounts, cross-border money.
Source & hosting: Proprietary · Vendor-hosted

Business overview

Flyweel is an Advertising Finance (AdFi) platform built by Flyweel.co Pty Ltd, an Australian company registered in Queensland (ACN 685 487 754, ABN 59 685 487 754), with a Delaware subsidiary - Flyweel Inc. - handling the card programme.

It does not replace the ad platforms; it manages the money flowing through them, in three layers. Control: debit cards funded from a balance, or a pay-in-full capital card with limits from $10k into the millions, underwritten on verified revenue and ad performance with no credit checks and a five-minute application, issued without limit per media buyer, platform or account, each with its own budget and locked to advertising spend. Reconcile: platform invoices are split by account and auto-matched to Xero, with variance flagging and an audit trail - the company notes that Meta alone issues 40 to 50 invoices per account per month. Understand: AdGrid presents every campaign in one view, a read-only AI agent answers questions about ads, CRM and revenue in plain English, and a free MCP server exposes 222+ metrics (132 Google, 67 Meta, 23 TikTok) joined to Pipedrive deals and the underlying card charges, usable from Claude, ChatGPT, Cursor, VS Code, Zed, Codex and other clients via OAuth or a scoped token; owners and admins can have the agent freeze or issue a card or set a budget, with every change confirmed by a human.

The company reports more than $110M in ad spend tracked and was founded in April 2025 by Reuben Scheckter and Matteo Calo after the two met at Antler in November 2024; it raised pre-seed from Antler and launched its beta in Q3 2025.

Boundaries worth knowing: cards and capital are available to US companies only (the software works anywhere), the supported ad platforms are Google, Meta and TikTok (LinkedIn and X are explicitly not supported), the AI agent cannot change ads, and Flyweel states it is not built for agencies managing client ad accounts. Pricing runs from a free Starter tier - 30 invoices reconciled and 50 AI queries a month, unlimited campaigns - to Growth at $99/month and Scale at $299/month, with the platform fee dropping to $0 once $25k a month is spent on Flyweel cards.

Value proposition

Cards that enforce ad budgets before money leaves, invoices auto-reconciled into Xero, spend and realised revenue in one view, and a performance-underwritten capital card for the cash gap - one layer instead of five disconnected tools.