Pipedrive

Pipedrive is a sales CRM built around the pipeline: deals sit as cards that move through stages on a kanban board, and the product is organised around the selling activities that move them rather than reporting after the fact. It holds contacts and deal history, tracks emails and calls, automates follow-ups and adds AI features for lead recommendations, email writing and reporting. Add-ons extend it to email marketing campaigns, project management, lead generation, web visitor tracking and shareable smart documents, with Android and iOS apps for working away from a desk.

Pipedrive reports 100,000+ companies using it across 179 countries, 500+ marketplace integrations (Google, QuickBooks, Asana, Slack and Kixie among them), and around 100 million deals created each year, with 850+ employees across eight countries. Each customer's data is held in a separate encrypted database, and the security controls include SSO, 2FA, audit logs and role-based access. A 14-day trial needs no card.

Pipedrive began in an Estonian garage in 2010, built by former salespeople who wanted a simpler CRM than what was on the market. Its headquarters are now at 530 Fifth Avenue in New York, with a large office in Tallinn, and it is backed by the investment firm Vista Equity Partners. The company frames itself as a CRM for small and medium-sized businesses; the software is proprietary and vendor-hosted, so accounts run on Pipedrive's own cloud rather than on customer infrastructure.