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Plausible Analytics

Cookie-free analytics in one small script, hosted in the EU or on your own box.

Open sourceSelf-hostableGDPR
plausible.io
Price
Not checked
No verified figure yet — corrections welcome.
Based in
Estonia
Category
Analytics
Traffic measurement that survives a DPO review.
Source & hosting
Open source · Self-hostable

Business overview

Plausible Analytics is an open-source, cookie-free web analytics tool built as a lightweight alternative to Google Analytics. It gives site owners the essentials — pageviews, referrers, visitor locations, goals and conversions — on a single page, without cookies, personal-data collection or consent banners.

It runs two ways: Plausible Cloud, a managed service hosted exclusively on EU-owned infrastructure (servers in Germany), and Plausible Community Edition (CE), the free, self-hosted release licensed under AGPLv3.

The company behind it, Plausible Insights OÜ, is an independent, self-funded and profitable team of ten based in Tartu, Estonia. Started by Uku Taht in December 2018, it now serves more than 19,000 paying subscribers, including Basecamp, Ghost, Hugging Face and the Python Software Foundation.

Features include a real-time dashboard, automatic scroll-depth tracking, UTM campaign and revenue tracking, funnels and user journeys, monitoring of AI-referral traffic from tools like ChatGPT and Perplexity, built-in bot filtering, and Google Analytics import.

Value proposition

Privacy-first web analytics that replaces Google Analytics without the bloat: no cookies, no consent banners, no personal data, and a script 54× smaller. Hosted in the EU or self-hosted under AGPLv3, with data that never leaves the EU and is never sold.

Audience

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Homepage
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instead ofGoogle Analytics

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  • Value for moneyHow about the cost
  • AccuracyBot and referrer-spam filtering; how much you can trust the numbers
  • Ease of useTime from install to a useful dashboard, without analytics training
  • Self-hostingSelf-hostable edition; data ownership and export
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