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Simple Analytics

Amsterdam analytics with no cookies, no personal data, and dashboards you can make public.

GDPRFor small teams
simpleanalytics.com
Price
Not checked
No verified figure yet — corrections welcome.
Based in
Netherlands
Category
Analytics
Traffic measurement that survives a DPO review.
Source & hosting
Proprietary · Vendor-hosted

Business overview

Simple Analytics is a web analytics service that measures traffic without cookies, fingerprinting or visitor identifiers. A single script under 5 KB runs on the site and collects pageviews, events, referrers and campaign parameters; IP addresses are not stored, country-level location is derived rather than kept, and no visitor profiles or cross-site identifiers are built, so no consent banner is required. Data is aggregated, and dashboards can be made public.

The tool is built to sit alongside Google Analytics rather than replace the reporting stack: it adds a cookieless baseline so analysts can compare what GA4 reports with what actually reached the site. The vendor puts GA4's visibility at around 55% of visitors once consent is rejected, against 100% captured without consent. Observed traffic can be sent into other systems through a Stats API and an Export API in CSV or JSON, or into Looker Studio, Power BI and data warehouses. Named users include Bloomberg, Michelin, Hyundai, the Bank of England, GOV.UK and DuckDuckGo.

Simple Analytics B.V. is a Dutch company registered at Jacob van Lennepstraat 78 H in Amsterdam, operating since September 2018, when founder Adriaan van Rossum built the first version as a one-person project; Iron Brands joined as co-founder in 2022 and Aleksandar Ivanov leads engineering. The team describes itself as three people, independent, self-funded and profitable, with data hosted in the EU and SOC 2 compliance listed as coming soon.

Value proposition

Switching recovers the traffic consent banners hide: because nothing is stored on the visitor's device, Simple Analytics counts the visits GA4 loses when consent is refused, and it can run as a cookieless baseline alongside GA4 rather than replacing it.

Audience

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  • AccuracyBot and referrer-spam filtering; how much you can trust the numbers
  • Ease of useTime from install to a useful dashboard, without analytics training
  • Self-hostingSelf-hostable edition; data ownership and export
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