Piwik PRO

Piwik PRO Analytics Suite is a privacy-focused analytics and data activation platform built from four modules sharing one data model: Analytics for web and mobile, Tag Manager, Customer Data Platform and Consent Management Platform. Data is collected into infrastructure the vendor operates rather than shared with advertising ecosystems, and anonymised tracking modes mean visitors who decline cookies are still counted instead of disappearing from reporting. Collection can move server-side via server-side Google Tag Manager, Jentis, Stape or TAGGRS.

The Business plan starts at €36 per month with all four modules, up to 20 domains and 2 million actions a month, 25 months of data retention and EU-operated hosting in Sweden. Enterprise plans, from €366 per month billed annually, add a choice of data centres in Germany, the Netherlands, Sweden, the US or Hong Kong, private cloud deployment, and dedicated support and onboarding. There is no data sampling by default, raw data is reachable through an API, and encryption, single sign-on and audit logs are built in. HIPAA compliance is offered under a customisable business associate agreement, and named customers include Rochester Regional Health, Shepherd Center and the agency Hopkins.

Piwik PRO launched in September 2013 out of consulting work on the open-source Piwik platform, and became fully proprietary after parting ways with that project in 2016. It is headquartered in Wrocław, Poland, with a North American entity in New York, and merged with Danish consent management vendor Cookie Information in October 2023. The company employs nearly 200 people, is backed by European capital — Danish entrepreneur Karsten Rendemann is the ultimate business owner — and ranked 977th on the Financial Times FT 1000 list.