- Based in
United Kingdom
- Source & hosting
- Proprietary · Vendor-hosted
Business overview
Synthesia is an AI video platform for business: a script or a document is turned into a presenter-led video by an AI avatar and a synthetic voiceover, with no camera, microphone, actor or studio involved. Work happens in the browser, from a first draft to a published clip, and the same footage can be re-rendered when the text behind it changes rather than re-filmed.
The generator draws on 240+ avatars and 160+ languages, and video can be seeded from an existing document, a link or a prompt and then matched to brand colours and logos. Teams collaborate and comment in one workspace, manage versions with one-click updates, watch anything in a multilingual player, and read analytics such as views, drop-offs and completion rates. Integration with existing learning management systems is supported, and the company reports 1M+ users and more than 50,000 companies on the platform, with a free plan capped at 10 minutes of video a month and nine stock avatars. Data handling is covered by SOC 2 Type II, GDPR and ISO 42001, with SAML/SSO sign-in.
Synthesia Ltd is headquartered at 20 Triton Street, Regent's Place, in London, United Kingdom, and was founded in 2017 by a group of AI researchers and entrepreneurs from Stanford, Cambridge, UCL and TUM, with Victor Riparbelli as CEO. The product is proprietary and vendor-hosted, the intended use is organisational training and internal communication rather than film-making, and the company says 10% of its team is permanently assigned to AI safety and ethics.
Value proposition
The reason to move to Synthesia is that a video is edited, not re-shot: change the script and the clip is re-rendered in the same avatar and voice, so a policy or product update costs minutes instead of a production day.
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